Nadia Theron is an accomplished business strategist and AI consultant who exemplifies the fusion of innovative thinking and pragmatic execution in entrepreneurship. With origins as a self-starter, she transformed a modest bedroom-driven initiative into a multi six-figure brand within five years, gaining valuable insights that extend beyond her formal MBA education. Her philosophy emphasizes the simplicity of business growth through clear identification of market needs and targeted customer engagement. In 2022, upon recognizing the transformative potential of AI, she developed Bertie—a systematic approach that blends human-led strategy with efficient technological tools, empowering business owners to achieve clarity and scalability without unnecessary complexity. Today, she dedicates her expertise to consulting on cutting-edge strategy projects, refining Bertie, and supporting founders in realizing their visions sustainably.